"Don't stop advertising. All too often, executives see cutting the advertising budget as the easy option because it can be enacted overnight. But this is the time to capture the hearts and minds of consumers. Robust businesses increase advertising in a recession." Well, we would say that. But we didn't. easyGroup head Stelios Haji-Loannou did.
Stelios Haji-Loannou's top ten tips for surviving a recession
Other recession related links
Top 10 tips on how to recession-proof business
Sir Martin Sorrell, chief executive of advertising agency WPP, delivers recession tips on You Tube
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