Identity Search recruitment consultancy launched

Identity Search is a recruitment consultancy specialising in the UK creative sector. We provided branding, website and marketing for the launch at the end of 2012. A fresh and intriguing presence was needed to be memorable to this design conscious target audience.

The strapline 'finding your future' encapsulates the benefit of the company to all its clients, be them employers or employees. To make this mission statement specific to the creative sector, we used recruitment relevant quotes from great creatives, past and present – as if they themselves were being interviewed.

InTec website in English and Portuguese

At the end of 2012 we launched a new website for InTec, a Brazilian process engineering provider.

The website was produced and launched simultaneously in English and Portuguese for Brazilian and US clients and partners in Brazilian industry. Sectors include Oil and Gas, mining, automotive, paper and cellulose, biofuels, steel, public utilities and chemicals. InTec partners international engineering and technology companies in implanting, expanding and maintaining industrial plants throughout Brazil.

The language is highly technical and specific so it is a great comfort to our Brazilian clients that we translate from Portuguese to English in-house so translators are guaranteed experts in their business.

Visit website

Signpost JobClub

We've just completed the branding and marketing for the Signpost JobClub

Signpost is a charity giving free and confidential counselling for 11-25 year olds in Watford, Three Rivers, Hertsmere and surrounding areas. The JobClub helps young adults into employment with a package of support to help them 'tick all the boxes' employers are looking for. The branding has been designed around this idea. The marketing uses 'tools of the trade' to highlight JobClub support and link it to a workplace context.

Highlights include:

1. Coaching to develop confidence, self-belief, appreciation of your strengths and how to sell them
2. Develop job search skills
3. Improve CV and interview technique
4. Identify marketable skills and experience
5. Drama coaching on body language and voice projection
6. Counselling for anxieties and phobias
7. Work placements giving references for job applications

We hope the JobClub is a great success. It's an excellent and very useful initiative in a confidence-sapping economic climate.

Want to feed blog posts automatically to Facebook company page?

Feed blog posts automatically to your company Facebook page. Easy for Facebook Personal Profiles but trickier for company pages.

Blog feed to Facebook company page:
http://www.networkedblogs.com/
You need to sign in with a Facebook Personal Profile but you will be able to direct your blog feed to your company Facebook page.

Other blog feeds:
Blog feed to website: feedburner (google)
Blog feed to Twitter: twitterfeed

Six design myths (and one fact)

By John Spencer in Design Week

An interesting insight with some points about design that really ring true:

1. Most definitions of brand are incomprehensible, pretentious or just plain daft. Here’s another one, ‘Brand is not a product; it is the product’s source, its meaning and its direction, and it defines its identity in time and space’. Hmm. Brand is forever being ‘re-defined’ but I’ve come to the conclusion that it’s anything you want it to be, and that no one in the real world really cares.
2. It is a myth that there are ‘creative types’ and there’s everyone else. The latest scientific research has shattered the myth of ‘creative types’ once and for all. It turns out that creativity isn’t a ‘gift’ that only some of us have but a catch-all word for an assortment of distinct thought processes that everyone can learn to use better.
3. Decades of research have shown again and again that brainstorming groups come up with far fewer ideas than people who work alone and pool their thoughts later.
4. Henry Ford said, ‘Design is bedevilled by people who allow market research to make their decisions for them.
5. Fact: Good design is honest. Design does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Read the full article here:

http://www.designweek.co.uk/3034955.article?cmpid=DWE05&cmptype=newsletter&email=true

IKEA 2013 printed catalogue with smartphone interactivity

I love this. The way the printed catalogue interacts with smartphones and tablets is a genuine enhancement. The example of the smartphone screen revealing the inside of a cupboard that is closed in the printed catalogue is really well done and is actually useful.


http://youtu.be/QQ8HNXtl7jQ

YouTube for business

Great use of YouTube for business:

Wild Country Tents
They have found a good use for video (tent pitching/assembly – so ambiguous in written or pictorial instructions) that genuinely helps buyers choose their products.


The impression is that the thought came first and then the solution instead of first choosing a medium and then throwing something at it.
...
Also interesting:
http://www.lisaeldridge.com
A good example of embedding YouTube into your website.
...
To get started with YouTube:
http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2403720