We can reduce our environmental impact further by contributing a little time and skill. These cotton shopping bags I designed for our local environment action group are going down well and reducing the use of plastic bags in the Elham Valley, Kent.
As clients become more keenly focused on value, designers are being forced to prioritise this as well.
The increased need to justify costs is forcing us to sharpen our vision of how we can really make a difference to clients' businesses.
Bad for creativity? Maybe, maybe not. Less indulgence but some of the best work seems to come from the most challenging briefs. A change in mindset is refreshing.
"Don't stop advertising. All too often, executives see cutting the advertising budget as the easy option because it can be enacted overnight. But this is the time to capture the hearts and minds of consumers. Robust businesses increase advertising in a recession." Well, we would say that. But we didn't. easyGroup head Stelios Haji-Loannou did. Stelios Haji-Loannou's top ten tips for surviving a recession